Frame the right problem
Requirements gathering, usability goals, user stories and stakeholder conversations create a strong foundation before the solution takes shape.
About Joy · Principal UX Designer
Design that makes people’s lives easier.
I’m Joy McLeod, a Principal UX Designer with more than 15 years of experience leading end-to-end, user-centered design. I partner with teams to turn ambitious product challenges into clear, useful digital experiences.
Explore work samples ↗︎15+ yearsDesign leadership
End to endUX & product design
BaltimoreMaryland, USA.
Human Centered Design.
Creating useful and usable products with human-centered approach.
Joy McLeod
Principal UX Designer
Principal UX Designer
01 — Expertise
Good product decisions begin with shared understanding.
My work connects the strategic and the practical: listening closely, giving complexity a useful structure, and helping teams move forward with confidence.
Find the signal
User research, persona creation, journey mapping, flows and information architecture make customer needs visible and actionable.
Make ideas tangible
Concept models, mockups, sketching, wireframes and prototypes turn early thinking into experiences people can react to and improve.
Lead through delivery
Design QA, accessibility, design sprints, stakeholder presentations and designer mentorship help the work hold together from strategy to release.
Salesforce Lightning Design SystemFigmaIllustratorAxureMiroLucidSketchBalsamiqAgile · Scrum · WaterfallJira · Confluence · Kanban · Monday · Trello
02 — UX process
Start with understanding the users. Frame the problem, ideate, explore, test and refine.
The process solves the painpoint, but the principle stays the same: keep users at the center of the work and let research and data driven evidence improve each decision.
Learn about customers and the market.
Identify the leads for the goal, grounded in customer insights.
Brainstorm and generate multiple solutions.
Create actionable representations of the strongest ideas.
Get feedback on the prototype from users.
Feedback shapes the next decision↺and iterative work drives the solution
03 — Industries served
Comfortable in complex environments.
My experience spans the systems and services people rely on at work and in everyday life, from enterprise platforms to public-sector, healthcare and community-focused organizations.
CRMB2B2C SaaS EnterpriseProfessional ServicesDefense SectorPublic SectorInformation TechnologyBusiness ServicesNon-Governmental OrganizationsGlobal Technology FirmsFederal Technology ServicesManufacturing & RetailEducationHealthcareTalent Acquisition
CGISalesforceBombardierPeratonNorthrop GrummanEducationWeekWorld Health Organization
04 — Impact & accomplishments
Creating measurable Impact & KPIs.
Across initiatives, I connect the quality of the experience to the outcomes that matter for customers, teams and the business.
CSAT scores shaped by end-to-end UX leadership
Led UX initiatives that improved user satisfaction, resulting in five CSAT scores.
More efficient task completion
Redesigned business processes, journey maps and user needs to boost task efficiency by 90%.
Discovery that supports adoption
Accomplished feature discovery and user adoption across multiple products implemented with AI.
Consistent experiences across devices
Led end-to-end UX delivery and championed optimized screens across devices using user-centered design.
05 — Stakeholder Testimonials
Trusted to bring people together.
Feedback from collaborators consistently points to the same strengths: clear communication, thoughtful requirements work and a steady ability to move a team toward consensus.
Joy has taken the lead on parts of Sales and Services products, creating numerous screens while collaborating with developers and SAs and BAs on the team. She also leads client discussions, driving them to consensus.
Joy has strong communication and presentation skills and is able to get feedback from customers easily to produce good wireframes and drive user adoption.
Joy is really good at driving requirements for the user design and experience.
Joy has given special attention to the Service UX team, explaining Salesforce in great detail on repeated occasions.
06 — Beyond design
Life outside work.
When I’m away from a design challenge, I make room for the experiences that keep perspective wide and energy grounded.
HikingTravelingFood, wine & restaurantsMoviesTime with familyReadingPodcastsYoga & meditationExercising
Let’s make something useful