Hi, I’m Joy.
I turn complex problems into simple, intuitive & user friendly experiences.
Designing simpler experiences for complex products.
A selection of end-to-end product work across enterprise tools, information architecture, health analytics and digital services.
Bombardier Salesforce AI Transformation
Connecting sales, service and aircraft intelligence in one decision-ready Salesforce experience.
90%reported better journey visibilityExplore the case study ↗Salesforce Sunbelt Transformation
A streamlined service solution that helps teams turn account insights into clear, confident next steps.
30%faster renewal completionExplore the case study ↗EPE Centralized Workplace Hub
A centralized workplace resource hub that helps new and remote employees find what they need, fast.
1central resource hubExplore the case study ↗Analytical Dashboard
Data storytelling for health-center performance—making regional action visible at a glance.
70%less decision-making timeExplore the case study ↗Diakrino Product
A human-centered product experience designed to make complex tasks feel clear, useful and actionable.
better conversionExplore the case study ↗More work, more stories.
See the full collection of product journeys, process and outcomes.
View all work samples ↗Human-centered led solutions, built on partnership and collaboration.
I partner with teams to uncover the real problem before creating the right solution. From research and strategy to prototyping, validation and delivery, I balance business context, technical possibility and human behavior to make digital experiences more useful, clear and considered.
More about me ↗
Approach: Empathize & Define, Design & Deliver.
Requirements, user research, use cases, personas, journeys and workshops make the problem—and the opportunity—clear.
Information architecture, content inventory, user flows, service blueprints and accessibility turn insights into a useful path forward.
Wireframes, prototypes, interaction design and responsive systems make ideas tangible, testable and ready to learn from.
Usability testing, card sorts, metrics analysis and close engineering collaboration help the work improve through launch and beyond.